Letter Attribute Studies

The objective of a letter attribute study is to provide market intelligence on the characteristics of letter mail sent and received throughout a given country.

The outcomes of a letter attribute study may assist management with operational planning by providing insight into the theoretical drivers of mail volumes and estimate mail volume proportions based on key segmentation.

Letter attribute studies can involve a combination of:

• Physical delivery centre inspections of letter mail according to structured survey techniques; and/or
• A customer response questionnaire attached to randomly selected mail pieces.

The resultant analysis provides postal authorities with a unique opportunity to:

• Garner market intelligence on the characteristics of letter mail sent and received throughout a particular nation;
• Estimate the proportional splits of segmented (transactional vs. promotional) volumes; &
• Generate market intelligence that may be on-forwarded to external parties with the aim of highlighting the effectiveness of direct mail as a viable marketing option.

Diversified Specifics representatives’ posses extensive experience in the areas of:

• Survey development;
• Design and implementation of letter sampling regimes within a complex multi-locational postal system; &
• Development of letter attribute study frameworks and methodologies.

To arrange a meeting to discuss how a letter mail characteristics study may be efficiently implemented (or improved) to the benefit your company email us at Mail_Characteristics@diversifiedspecifics.com.au.

For more information relating to our market research services click here.