Market Research Services

Diversified Specifics is a full service market, social and economic strategic research consultancy. Our research services cover the full gamut from advanced quantitative market research to in-depth focus group research and mystery shopping services.

Our market research and consultancy services assist our clients in developing winning marketing strategies by building stronger brands, improving products and services, enhancing customer loyalty, reviewing advertising effectiveness and accelerating new product development.

Diversified Specifics is highly respected and provides advanced market and social research analysis that is backed by extensive statistical skill sets. The Diversified Specifics team possesses broad market research experience and boasts an impressive track record of involvement in both the private and public corporate sectors.

Our client base consists of some of Australia’s largest corporates together with small to medium enterprises across the nation.

Diversified Specifics’ highly qualified and respected statisticians engage in hands-on project management and analysis, to maximise the research outcome in a statistically valid and reliable manner.

Our approach with all projects is to translate your project objectives into practical strategic research, designed to ensure insightful decision-making with maximum market impact.  Furthermore, our emphasis is to minimise client burden at all times by placing an emphasis on hard work, meeting deadlines and an adherence to specified budgets.

The team at Diversified Specifics consists of highly skilled and specialised research consultants providing sophisticated data analysis and has been engaged in multi-faceted research projects including:

• Brand awareness studies; 
• Major corporate sponsorship assessments; 
• Major event patron research; 
• Customer satisfaction analysis; 
• Brand loyalty measurement; and  
• Market feasibility studies to name but a few areas.

All of our research services are designed to comply with the Australian Market & Social Research Society (AMSRS) standards to further ensure maximum integrity and validity.

Prior to the engagement of our research services, representatives from Diversified Specifics will meet with you to determine your needs and customise an appropriate research package for your organisation. From there, the research focus is to enhance the effectiveness of your marketing strategies.

Utilising the latest technology, Diversified Specifics conducts quantitative and/or qualitative research based on each specific project’s requirement. Diversified Specifics utilises survey research, highly advanced analytics together with expertly moderated focus groups to assist clients in gaining a considerable strategic insight into the following areas:

• Product Attributes;
• Corporate Image;
• Brand Assessment;
• Customer Behaviour;
• Product Technology;
• Advertising Effectiveness;
• Communication Effectiveness;
• Customer Profiling; &
• Customer Experience;

If you would like further information regarding our market research services we would welcome the opportunity to discuss this with you.

All enquiries should be directed to Market_Research@diversifiedspecifics.com.au