Brand Name Selection Aides

A brand has the power to evoke positive feelings about your product and generate goodwill in the mind of the customer. Your brand is your most valuable asset as it creates an emotional connection between you and your customers. Your brand name is therefore a critical component of your marketing agenda.

When considering potential names for your company, product or service the process generally commences with the suggestion of a large quantity of potential names. Diversified Specifics can then identity the name that resonates most with consumers. A conduit to this end is our internet-based computer interface that acts as a front-end to a statistical algorithm that identifies the preferred names.

From the target audience a representative sample of potential consumers is recruited from a sufficiently structured panel of respondents, each of who are invited to www.diversifiedspecifics.com.au to review the possible names.

The names randomly appear (all at once) on the respondents computer screen a couple of times. Upon a second viewing a series of questions relating to each name are presented to the respondent. A mathematical equation then calculates an overall rating for each name by analysing the respondents answers.

A ranking of names across absolute and varied criteria are then provided to our client to assist in their decision-making.

A brand can visually and verbally educate potential consumers so for more information on name testing email us at: Product_naming@diversifiedspecifics.com.au